THE ROOM Abu Dhabi, boutique fitness operator for 7 years, was forced to close down at the end of March 2020 due to government Covid measures. In their pursuit to survive these challenging times, the owners, Mim Kleiberg (NL) and Peter Pastijn (BEL), set out to make crucial business decisions to not only prevent the company's failure, but also to set out for potential growth.

The pivot from a brick and mortar fitness operator to an online group class provider and equipment supplier (B2C), has been a very interesting and challenging one. This type of business model change has been seen across many industries lately and offer exciting opportunities.

Join Mim and Peter in this interesting webinar about how an SME business had to think out of the box to overcome this challenge and set forth towards a positive future.

You can read more about this event in the following blog: https://www.beneluxbc.com/page-18087